When creating CRM systems, shifting the focus from products to customers is not a major problem since well-developed product management systems are often in place in most companies.

Question

Quizplus · Accepted Answer

Shifting the focus from products to customers can be a major problem when creating CRM systems because most companies have product-centric systems and processes in place, which may need to be revamped to become customer-centric.

When Creating CRM Systems, Shifting the Focus from Products to Customers