When a customer "opts-in" they are allowing the organization to market to them.
Correct Answer:
Verified
Q11: Customer Contact Centers handle incoming telephone calls,
Q12: Touchpoints are any point of contact that
Q13: A data warehouse is the old name
Q14: Customer Lifetime Value is the introduction, growth,
Q15: A Chief Privacy Officer maintains security of
Q17: Customization exists when a manufacturer designs a
Q18: RFM in the area of CRM refers
Q19: SKEW is the term given to stock-keeping
Q20: The term CRM has been expanded to
Q21: Transaction marketing as described in the book
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