Transaction marketing as described in the book is not concerned about the future of a customer relationship.
Correct Answer:
Verified
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Q17: Customization exists when a manufacturer designs a
Q18: RFM in the area of CRM refers
Q19: SKEW is the term given to stock-keeping
Q20: The term CRM has been expanded to
Q22: While the term "relationship marketing" has been
Q23: Companies should charge high fees to get
Q24: The strongest relationship a company can have
Q25: Companies are finally able to be more
Q26: Widespread application of CRM programs has shown
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