Widespread application of CRM programs has shown that
A)they have not led to universal success.
B)they can substantially improve firm profitability.
C)success rests upon organizational commitment.
D)they are customer-centric.
E)all are true

Question

Quizplus · Accepted Answer

All of the statements are true. CRM programs have not led to universal success, but they can substantially improve firm profitability if implemented effectively. Success rests upon organizational commitment and the programs are customer-centric, focusing on improving the customer experience and building stronger relationships.

Widespread Application of CRM Programs Has Shown That