Companies should charge high fees to get rid of customers who cost you money; after all, some customers just aren't worth keeping.
Correct Answer:
Verified
Q18: RFM in the area of CRM refers
Q19: SKEW is the term given to stock-keeping
Q20: The term CRM has been expanded to
Q21: Transaction marketing as described in the book
Q22: While the term "relationship marketing" has been
Q24: The strongest relationship a company can have
Q25: Companies are finally able to be more
Q26: Widespread application of CRM programs has shown
Q27: A company is practicing CRM when
A)it has
Q28: The biggest single contribution of CRM on
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