A company is practicing CRM when
A)it has adopted a profitable customer-centric focus through the use of customer information.
B)it analyzes customer information to create data silos.
C)sales department personnel are capable of doing marketing research.
D)tactics and strategies are replaced by customer simulations.
E)all are true

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is a strategy that emphasizes a customer-centric focus through collecting and analyzing customer information to improve customer satisfaction and profitability. Therefore, A is the best choice because it accurately describes the practice of CRM. B is incorrect because data silos are not a desirable outcome of CRM. C is unrelated to CRM, and D is not a common or mainstream practice in the field of CRM.

A Company Is Practicing CRM When