Companies should do which of the following?
A) De-market to non-profitable customers
B) Charge high fees to get rid of customers who have cost them money
C) Send non-profitable customers packing whenever possible
D) Nurture even low-value customers because they will eventually become profitable
E) A, B, and C are all correct
Correct Answer:
Verified
Q54: Customer Relationship Management can apply to which
Q55: Sales force automation is most applicable to
Q56: Transaction marketing
A)is the opposite of relationship marketing.
B)focuses
Q57: Relationship marketing
A)applies to B2B selling in relationship
Q58: A company's goal should be which of
Q60: CRM is
A)applicable to both acquiring new customers
Q61: Which of the following is false?
A)Offensive marketing
Q62: The strongest relationship is with a
A)partner.
B)acquaintance.
C)friend.
D)value added
Q63: Acquaintance relationships are
A)based on satisfaction.
B)based on above-parity
Q64: Friendly relationships are
A)based on satisfaction.
B)based on product
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