When using a 5 point rating scale to measure customer satisfaction (where a "5" denotes highest satisfaction) it is perhaps more important for companies to move customers from 2 and 3 levels to a 4 as it is to move customers at a 4 to level 5.

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The Answer of When using a 5 point rating scale to measure customer satisfaction (where a "5" denotes highest satisfaction) it is perhaps more important for companies to move customers from 2 and 3 levels to a 4 as it is to move customers at a 4 to level 5.

When Using a 5 Point Rating Scale to Measure Customer