The most important marketing lever in driving firm value is
A)customer acquisition.
B)customer retention.
C)return on relationships.
D)customer equity.
E)the 4Ps.

Question

Quizplus · Accepted Answer

Customer retention is the most important marketing lever in driving firm value because it is more cost-effective to retain existing customers than to acquire new ones. Retaining customers can also lead to increased spending and positive word-of-mouth marketing, ultimately leading to increased revenue and firm value.

The Most Important Marketing Lever in Driving Firm Value Is