There are four separate areas that should contain CRM effectiveness measures, excluding which of the following?
A)customer CRM strategy cycle
B)competitive measures
C)company measures
D)customer lifetime value and customer equity measures
E)marketing research and customer knowledge measures

Question

Quizplus · Accepted Answer

Competitive measures do not relate directly to the effectiveness of the company's CRM efforts. The other areas (customer CRM strategy cycle, company measures, customer lifetime value and customer equity measures, marketing research and customer knowledge measures) all provide valuable insight into the success and effectiveness of the company's CRM initiatives.

There Are Four Separate Areas That Should Contain CRM Effectiveness