If one wants to measure a customer's satisfaction with the service received from a hotel check-in representative, the best way to do it is through
A)an overall satisfaction measure.
B)a cumulative satisfaction measure.
C)a transaction specific measure.
D)a longitudinal study.
E)ethnographic research.

Question

Quizplus · Accepted Answer

A transaction specific measure would be the best way to measure a customer's satisfaction with the service received from a hotel check-in representative as it focuses specifically on that interaction rather than overall satisfaction or cumulative satisfaction which could include other factors outside of the check-in experience. A longitudinal study or ethnographic research would not be necessary for this specific measurement.

If One Wants to Measure a Customer's Satisfaction with the Service