The best way to measure satisfaction is to use which of the following?
A)service quality gap measures
B)a direct measure: merely ask if the service was better, worse or about what was expected
C)a transaction specific measure
D)a cumulative satisfaction score
E)none of the above

Question

Quizplus · Accepted Answer

A direct measure is the most straightforward way to measure satisfaction. Simply ask the customer if they were satisfied with the service.

The Best Way to Measure Satisfaction Is to Use Which