All of the following are advantages of in-store media EXCEPT:
A)Short message exposure time
B)Capitalizes on impulse buys
C)Recency
D)Sales tracking
E)No restrictions on ad location

Question

Quizplus · Accepted Answer

Short message exposure time is not an advantage of in-store media as it limits the time customers have to process and retain the message. The other options are advantages of in-store media.

All of the Following Are Advantages of In-Store Media EXCEPT