Paid media controls the channel while owned media pays to leverage the channel.

Question

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Paid media refers to advertising through channels that require payment, such as social media ads or sponsored content. Owned media, on the other hand, refers to content and channels that are owned or controlled by the brand, such as a company's website or social media pages. Owned media may still require investment, but it is focused on building and leveraging the brand's own channels rather than paying for access to someone else's.

Paid Media Controls the Channel While Owned Media Pays to Leverage