Some media are shifting from a conduit for brands to tell their stories to being brands themselves.

Name: Some media are shifting from a conduit for brands to tell their stories to being brands themselves.
Brand: Quizplus
Rating: 4.8 (44 reviews)

Question

Quizplus · Accepted Answer

This is true. Some media outlets have developed strong brand identities and loyal followings, such as BuzzFeed and Vice, and use their platforms to tell their own stories and promote their own products and services, rather than just serving as a conduit for other brands to advertise.

Some Media Are Shifting from a Conduit for Brands to Tell