An individual engaged in sport sales management must understand the type of decision that are being made by sport consumers. There were four main types of customers discussed in this chapter. Explain the steps in the sport buying process, and explain how you would entice each type of customer to make the decision to make a purchase of four season tickets to the NFL team you work for?

Question

Quizplus · Accepted Answer

The Answer is The six steps in the sport buying process are identifying the need, searching for products or services that satisfied that need, evaluating options, making a decision, purchasing the product or service, and eventually re-evaluating the decision to determine whether to make the same purchase again or to change.
The examples provide by students should address the four types of customers discussed in this chapter:
The perfect sport customer who already knows the sport product or services they wish to purchase - right down to the features, brands, colors and even model number.
The sport shopper who knows that they need something, but are still in the process of narrowing their choices.
The sport browser (impulse buyer) is just looking around as the sport products and services available with no plan to purchase.
The sport non-customer is lost or not interested in the sport products or services being offered.

An Individual Engaged in Sport Sales Management Must Understand the Type