Question 1

Continual attention to how an organization is affected by social, legal, professional and economic trends and the public opinion surrounding these is known as __.

Accepted Answer

Issues management involves the process of paying continuous attention to trends, public opinion, and developments in the social, legal, professional, and economic environments that could affect an organization. This proactive approach helps organizations anticipate and respond to issues that could impact their reputation and operations.

Question 2

The two perspectives from which an organization should analyze issues are __.

Accepted Answer

Analyzing issues from the perspectives of both the organization and its publics ensures a comprehensive understanding of the impact on internal operations and external perceptions, fostering effective communication and strategic decision-making.

Question 3

Tracking what people know and think about an organization involves __.

Accepted Answer

A performance-perception audit is specifically designed to track and understand what people know and think about an organization, assessing the gap between actual performance and public perception.

Question 4

Content analysis can provide several benefits, including __.

Accepted Answer

Content analysis can show trends in the levels of visibility, criticism and support.

Question 5

Another term for "position statement" is a/an __.

Accepted Answer

A white paper is a detailed report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the context of business and technical fields, a white paper is often used to present a position or philosophy about a particular issue, making it synonymous with a position statement.

Question 6

A contingency statement is a special kind of position paper used to __.

Accepted Answer

A contingency statement is used to prepare for different potential scenarios that an organization might face, allowing them to respond effectively to various situations.

Question 7

It would be inappropriate to use a letters column to __.

Accepted Answer

Letters columns in publications are typically used for public discourse, including correcting misinformation, highlighting overlooked issues, providing local perspectives, or supporting certain viewpoints. Using such a platform to satisfy the ego of top organizational managers would be inappropriate, as it does not serve the public interest or contribute to meaningful discussion.

Question 8

The one-voice principal means that __.

Accepted Answer

The one-voice principle refers to presenting a consistent message, which can be achieved through a single spokesperson or coordinated communication among multiple spokespersons.

Question 9

A statement of organizational opinion intended primarily for internal publics is called a/an __.

Accepted Answer

The answer of A statement of organizational opinion intended primarily...

Question 10

Another term for a contingency statement is a __ statement.

Accepted Answer

A contingency statement is also known as a stand-by statement, referring to conditions that are planned for potential future scenarios or uncertainties.

Question 11

A formal and sometimes ceremonial statement issued over the signature of an organizational or public official is called a/an __.

Accepted Answer

A proclamation is a formal announcement or declaration given by an authority or official, often used for ceremonial purposes or to declare certain information to the public.

Question 12

The most common method of distributing news releases is via __.

Accepted Answer

Email is the most common method for distributing news releases due to its speed, efficiency, and wide reach, allowing organizations to quickly disseminate information to a large audience.

Question 13

A recommended strategy for writing effective letters to the editor is to __.

Accepted Answer

The answer of A recommended strategy for writing effective letters...

Question 14

A statement posted online inviting many people to sign the statement is called a/an ___.

Accepted Answer

A petition is a formal written request, typically one signed by many people, appealing to authority with respect to a particular cause. In this context, it refers to an online statement inviting many people to sign in support of or opposition to a particular issue.

Question 15

Talking points are prepared for ___.

Accepted Answer

Talking points are prepared for both internal and external use, including for employees to ensure consistent messaging and for external parties like reporters during media engagements.

Question 16

Before expressing an opinion in a position statement, the writer should include a series of recommendations or suggested solutions.

Accepted Answer

recommendations should follow the opinion statement

Question 17

Organizational positions may be communicated through both news releases and speeches.

Accepted Answer

Organizational positions are often communicated through various channels including news releases, which are written statements to the media, and speeches, which are oral presentations given to an audience, to ensure the message reaches a wide and diverse audience.

Question 18

Writers of position papers are advised to refute opposition to their organization's opinion.

Accepted Answer

Position papers often include a section where the writer acknowledges and then refutes opposition to their organization's opinion, demonstrating the strength and validity of their own stance.

Question 19

Writers are advised NOT to begin writing a position paper by preparing a planning sheet.

Accepted Answer

all public relations writing begins with planning

Question 20

Newspapers and magazines that publish editorials are legally required to print letters to the editor dealing with topics of previous editorials.

Accepted Answer

there are no requirements for print media to publish any letters to the editor

Quiz 13: Advocacy and Opinion