Timberland is a well-known manufacturer of rugged shoes and boots as well as other outdoor clothing and equipment. This company is so committed to helping others that that is part of the company's core values, and it allows its employees a full week paid leave of absence to assist in a cause that is important to them, which is typically a local issue or organization that affects the lives of those living in the community where Timberland operates. The leave is in addition to the regular paid vacation time employees receive. What type of social marketing does this commitment to community service by Timberland illustrate?

Question

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This commitment to community service by Timberland illustrates mission marketing, where a company integrates a commitment to a cause or community service into its core business operations and values, rather than engaging in a one-time campaign or promotion. Timberland's approach of allowing employees paid leave to support local causes reflects a deep integration of social responsibility into its business model, aligning with the concept of mission marketing.

Timberland Is a Well-Known Manufacturer of Rugged Shoes and Boots