MINI-CASE
Acme, Inc. is a manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to go international with a valve for which they recently received a patent and is superior to any offered anywhere in the world.
-Refer to Mini-Case. What is the first stage in international market development that Acme will most likely pursue to expand into other countries?

Question

MINI-CASE 
Acme, Inc. is a manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to go international with a valve for which they recently received a patent and is superior to any offered anywhere in the world.
-Refer to Mini-Case. What is the first stage in international market development that Acme will most likely pursue to expand into other countries?

Quizplus · Accepted Answer

Exporting is typically the first stage in international market development for companies looking to expand into other countries, especially for those with a specific product they believe has international demand.

MINI-CASE Acme, Inc. Is a Manufacturer of Industrial Goods, Such as Such