MINI-CASE
Head Over Heels is a unique children's toy and shoe store. Although they are the only store in town that has a large selection of educational toys, they also feature Thomas the Tank Engine and Madeline dolls, clothes, and dollhouses, and all sorts of infant toys. They carry the largest selection of Stride Rite shoes in town, as well. The store advertises all year, but they advertise more heavily around back-to-school time for shoes and the holidays for toys. They receive prepared print ads and radio scripts from manufacturers to use for their advertising with enough time or space for them to include their store's information. When they use these ads, they get reimbursed the full media cost by the manufacturers, which really helps them in their advertising efforts. Another way they get assistance from manufacturers is by offering them the opportunity to buy space in the multipage ad that the store distributes every year on Thanksgiving, which features several Christmas gift ideas at promotional prices for the famous "day after Thanksgiving" shopping day.
-Refer to Mini-Case. Name and describe the program that Head Over Heels uses when it uses a radio spot from Stride Rite with space left at the end.

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The Answer of MINI-CASE
Head Over Heels is a unique children's toy and shoe store. Although they are the only store in town that has a large selection of educational toys, they also feature Thomas the Tank Engine and Madeline dolls, clothes, and dollhouses, and all sorts of infant toys. They carry the largest selection of Stride Rite shoes in town, as well. The store advertises all year, but they advertise more heavily around back-to-school time for shoes and the holidays for toys. They receive prepared print ads and radio scripts from manufacturers to use for their advertising with enough time or space for them to include their store's information. When they use these ads, they get reimbursed the full media cost by the manufacturers, which really helps them in their advertising efforts. Another way they get assistance from manufacturers is by offering them the opportunity to buy space in the multipage ad that the store distributes every year on Thanksgiving, which features several Christmas gift ideas at promotional prices for the famous "day after Thanksgiving" shopping day.
-Refer to Mini-Case. Name and describe the program that Head Over Heels uses when it uses a radio spot from Stride Rite with space left at the end.

MINI-CASE Head Over Heels Is a Unique Children's Toy and Shoe