Question 1

Which of the following is a key reason designers focus on effective use of visuals in advertising?

Accepted Answer

Effective use of visuals in advertising is crucial because they grab attention, stick in memory, tell interesting stories, and communicate quickly, making all of the options correct.

Question 2

A key to an effective outdoor board is the _______ should be an eye-stopper.

Accepted Answer

Graphics are crucial in making an outdoor board an eye-stopper as they can quickly capture attention and convey the message effectively.

Question 3

A key to creating an effective outdoor board is to understand the impact of the _______ which is huge, often hundreds of times larger than life.

Accepted Answer

The correct answer is B) size. The impact of the size of an outdoor board (billboard) is significant because it is designed to be seen from a distance and often at high speeds, making its large size crucial for visibility and effectiveness.

Question 4

A key to an effective outdoor board is the _______ should be bold and bright with maximum contrast for greatest impact.

Accepted Answer

Colors should be bold and bright with maximum contrast to ensure that outdoor boards (billboards) have the greatest visual impact. This helps in attracting attention and ensuring the message is readable from a distance.

Question 5

A key to an effective outdoor board is the _______ relationship should be as obvious as possible. The background should never compete with the subject.

Accepted Answer

The correct answer is D) figure/ground. This principle emphasizes that the subject (figure) should clearly stand out against the background (ground), ensuring the message is easily understood and the design elements do not compete for attention.

Question 6

A key to an effective outdoor board is the _______ should be clean, uncluttered type that is easy to read at a distance by an audience in motion.

Accepted Answer

Typography on an outdoor board needs to be clean and uncluttered to ensure readability at a distance by an audience in motion. This is crucial for effective communication and message delivery in outdoor advertising.

Question 7

A style of layout that shows what is presumed to be a lack of concern for the formalities of art, design, type styles, and legibility is known as ________.

Accepted Answer

Grunge style in design intentionally incorporates a rough, raw, and unpolished look that suggests a disregard for traditional design principles, including legibility and cleanliness.

Question 8

Which design principle describes the situation when all the elements in an ad fuse into one coherent image and the pieces become a whole?

Accepted Answer

Unity in design means that all elements are in agreement and support each other to create a cohesive whole. This principle ensures that all parts of the design work together to create a unified image.

Question 9

A ________ layout type combines lots of elements to create a jumbled image?

Accepted Answer

The circus layout type combines lots of elements to create a jumbled, chaotic image, often used to attract attention in a busy visual environment.

Question 10

A(n) ________ layout type emphasizes the type rather than the art, even the headline is treated as type art.

Accepted Answer

The "all copy" layout type emphasizes text over images or art, treating even headlines as a form of typographic art. This approach focuses on the power of words and typography to convey the message.

Question 11

Which of the following is a tip for designers of poster or outdoor boards?

Accepted Answer

All the options listed are valid tips for designers of posters or outdoor boards. A) Making the illustration an eye-stopper, B) Adding motors to boards for movement, C) Using simple, clean, and uncluttered type for readability at a distance, and D) Using bold, bright colors are all strategies to attract and hold the attention of viewers, making the advertisement more effective.

Question 12

The _______ takes charge of the TV production, handles the bidding, and all the production arrangements.

Accepted Answer

The producer is responsible for overseeing the TV production, managing the budget, handling the bidding process, and coordinating all the production arrangements.

Question 13

From which of the following media can web pages combine elements and design styles?

Accepted Answer

Web pages can combine elements and design styles from print, still photography, film, and sound, making all of the options correct. This multimedia capability allows for a rich and interactive user experience.

Question 14

One of the most difficult problems that art directors-and those who work on the creative side of advertising-face is transforming pictures into words.

Accepted Answer

The challenge is typically the opposite: transforming words (the message or concept) into compelling visual representations or pictures.

Question 15

A key to an effective outdoor board is the graphics should be an eye-stopper.

Accepted Answer

Effective outdoor boards (billboards) rely on eye-catching graphics to quickly grab the attention of passersby, making the visual component crucial for engaging potential customers and conveying the message effectively.

Question 16

It is important to recognize that for an outdoor board the size is huge, often hundreds of times larger than life.

Accepted Answer

Outdoor boards, such as billboards, are designed to be viewed from a distance and are significantly larger than the objects or people they depict, often to a scale that is hundreds of times larger than life size, to ensure visibility and impact.

Question 17

The art director in TV develops the storyboard and establishes the look of the commercial.

Accepted Answer

The art director in TV is responsible for developing the storyboard, which outlines the visual sequence of events in a commercial, and establishing the overall look, including the design style, color palette, and visual effects, to ensure the commercial's visual appeal and effectiveness in conveying the intended message.

Question 18

Although digitization and desktop publishing are increasingly being used in print design and production, computers are still not able to produce the printing plates directly from the layout.

Accepted Answer

Computers can produce printing plates directly from the layout through a process called Computer-to-Plate (CTP) technology, which eliminates the need for producing a physical film intermediate.

Question 19

The visual storytelling in a television commercial is the responsibility of the art director.

Accepted Answer

The art director is responsible for the visual aspects of a television commercial, including the overall look, style, and visual storytelling.

Question 20

Although previously recorded images, either video, still slides, or moving film, known as stock footage, are available, art directors prefer to use original footage for television commercials.

Accepted Answer

The answer of Although previously recorded images, either video, still...

Quiz 14: Design and Production