One characteristic of newspapers is that they can target specific consumer groups through special interest newspapers, special interest sections (i.e., business, sports, lifestyle), and advertising inserts delivered only to particular zip codes or zones. This characteristic is known as ________.
A) market segmentation
B) market zoning
C) market selectivity
D) market focus
E) selective binding

Question

Quizplus · Accepted Answer

Market selectivity refers to the ability of newspapers (and other media) to target specific consumer groups through various means such as special interest sections or localized advertising, allowing advertisers to more precisely reach their intended audience.

One Characteristic of Newspapers Is That They Can Target Specific