________ refers to the number of copies a newspaper sells and is the primary way newspapers' reach is measured and compared with the reach of other media.
A) Run-of-paper (ROP)
B) Circulation
C) Impression
D) Gross impression
E) Exposure
Correct Answer:
Verified
Q6: Frequency of publication, format and size, and
Q7: Newspapers typically are available in which of
Q8: Which size of newspaper consists of five
Q9: The standard size of newspaper, which is
Q10: Which size of newspaper is considered the
Q12: The pricing for newspaper advertising is sold
Q13: What form of newspaper advertising is by
Q14: What type of newspaper advertising can carry
Q15: Which company provides a syndicated study that
Q16: Which of the following is NOT considered
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