Which company provides a syndicated study that annually measures readership profiles for newspapers in approximately 70 of the nation's largest cities, readership of a single issue, and the estimated unduplicated readers for a series of issues?
A) A. C. Nielsen
B) Simmons-Scarborough
C) MediaMark, Inc
D) Auditing Bureau of Circulations (ABC)
E) International Circulation Service

Question

Quizplus · Accepted Answer

Simmons-Scarborough specializes in providing detailed readership profiles for newspapers, including metrics such as single-issue readership and unduplicated readership over a series of issues, particularly focusing on major cities.

Which Company Provides a Syndicated Study That Annually Measures Readership