MINI-CASE Johnson & Johnson Manufactures Health and Beauty Aid Products Under

MINI-CASE
Johnson & Johnson manufactures health and beauty aid products under several brand names. They sell their products to ultimate consumers through retail stores such as grocery, drug, and discount stores. J&J employs a sales force that calls on intermediaries, such as wholesalers and retailers, and spends part of their promotion budget on trade deals to influence intermediaries to carry their brands. The remainder of J&J's promotion budget is spent on mass advertising and sales promotions, such as coupons, targeted toward consumers.
-Refer to Mini-Case. Which promotion strategy is J&J pursuing primarily?

A) push
B) indirect
C) direct
D) pull
E) combination