According to Pike (2008), corporations selling fast moving consumer goods (FMCGs) spend
A)Less than NTOs on marketing
B)The same as NTOs on marketing
C)More than NTOs on marketing
D)It varies according to the category of FMCG

Question

Quizplus · Accepted Answer

Corporations selling fast-moving consumer goods (FMCGs) typically spend more on marketing than National Tourist Organizations (NTOs) due to the highly competitive nature of the FMCG market and the need to constantly engage consumers with their brands.

According to Pike (2008), Corporations Selling Fast Moving Consumer Goods