The following factors provide opportunities for marketers and favour the growth of rural marketing:
i. Improved Rural Infrastructure
ii. Improved Literacy Rate
iii. Agriculture Prosperity
iv. High cost per contactWhich statement is incorrect?

Question

Quizplus · Accepted Answer

The high cost per contact is not a factor that provides opportunities or favours the growth of rural marketing. Instead, it is a challenge because reaching each customer in a rural area can be more expensive due to geographical dispersion and lack of infrastructure.

The Following Factors Provide Opportunities for Marketers and Favour the Growth