Consider the following statements:
i. A rural customer does not care about brands
ii. Rural literacy has now improved
iii. Many lifestyle changes have been witnessed in rural areas
iv. Decision is no longer centralized in the male head of a rural familyWhich state is incorrect?

Question

Quizplus · Accepted Answer

Statement i is incorrect because rural customers do care about brands, especially as literacy and exposure to media have increased. Statements ii, iii, and iv reflect accurate trends in rural areas, including improved literacy, lifestyle changes, and more decentralized decision-making within families.

Consider the Following Statements