The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.
A) measurable
B) one-to one communication
C) customer service
D) promotion
Correct Answer:
Verified
Q11: This refers to the systems used to
Q12: _is the element of the service mix
Q13: E-marketing and online marketing is an example
Q14: _could be regarded as the "ultimate" Direct
Q15: Three approaches in Direct marketing are- Stand-alone,
Q17: One of the _of direct marketing is
Q18: _ is a comprehensive approach for creating
Q19: One of the main benefits of a
Q20: Direct Marketing is more _ as compared
Q21: Which of the following aspects are of
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