If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
A) Newspapers
B) Television
C) Direct Mail
D) Radio
Correct Answer:
Verified
Q1: A company is practicing _ if it
Q3: What is the name of the first
Q4: The total delivery of a media schedule
Q5: The last stage in the selling process
Q6: An unbound booklet consists of a single
Q7: Expand 'TRP'.
A) Television Reader Poll
B) Television Rating
Q8: Very long TV commercials providing detailed information
Q9: When a seller of a product requires
Q10: Which of the following terms is similar
Q11: A short and striking or memorable phrase
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