A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
A) Micromarketing
B) Niche marketing
C) Mass marketing
D) Segment marketing
Correct Answer:
Verified
Q2: If an advertiser wants flexibility, timeliness, good
Q3: What is the name of the first
Q4: The total delivery of a media schedule
Q5: The last stage in the selling process
Q6: An unbound booklet consists of a single
Q7: Expand 'TRP'.
A) Television Reader Poll
B) Television Rating
Q8: Very long TV commercials providing detailed information
Q9: When a seller of a product requires
Q10: Which of the following terms is similar
Q11: A short and striking or memorable phrase
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