Question 1

Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society.
A)forming
B)caring
C)reshaping
D)redirecting

Accepted Answer

Mass media plays a vital role in forming public opinion by influencing and shaping the views and perceptions of individuals and society as a whole.

Question 2

The _______ educates people about the world outside of their locale
A)tv
B)mass media
C)newspapers
D)films

Accepted Answer

Mass media encompasses all forms of communication that reach a large audience, including TV, newspapers, films, and more, making it the primary means of educating people about the world beyond their immediate environment.

Question 3

The two-step flow of communication model says that most people form their opinions under the influence of _______
A)friends
B)opinion followers
C)opinion leaders
D)family

Accepted Answer

The two-step flow of communication model posits that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

Question 4

Paul Lazarsfeld introduced ________ theory.
A)propaganda model
B)agenda setting
C)medium is the message
D)two step flow

Accepted Answer

Paul Lazarsfeld introduced the two-step flow theory, which suggests that media effects are indirectly established through the influence of opinion leaders.

Question 5

McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.
A)medium
B)path
C)roadway
D)carrier

Accepted Answer

McLuhan is famous for his assertion that "the medium is the message," meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

Question 6

The nature of a ____ is important than the meaning or content of the message.
A)message
B)medium
C)carrier
D)path

Accepted Answer

The phrase "the medium is the message" is a concept introduced by Marshall McLuhan, suggesting that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

Question 7

__________ describes the "ability to influence the importance placed on the topics'' for people.
A)medium is the message
B)two step flow
C)agenda setting
D)propaganda model

Accepted Answer

Agenda setting is a theory in mass communication that posits media doesn't tell us what to think, but rather what to think about. This means the media has the ability to influence the importance placed on the topics or issues it covers, thereby setting the agenda for public discourse.

Question 8

The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence.
A)activists
B)youtubers
C)political leaders
D)media

Accepted Answer

The study of agenda-setting focuses on how media attempts to influence viewers by determining the importance of news topics, essentially establishing a hierarchy of news prevalence. This theory suggests that the media doesn't tell us what to think, but rather what to think about, by selecting certain issues for emphasis.

Question 9

Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .
A)needs
B)wants
C)desires
D)agenda

Accepted Answer

Uses and gratifications theory focuses on why and how individuals actively seek out media to satisfy specific needs, such as information, personal identity, integration and social interaction, and entertainment.

Question 10

__________ is an audience-centered approach to understanding mass communication.
A)agenda setting
B)uses and gratification
C)two step flow
D)propaganda model

Accepted Answer

Uses and gratifications theory focuses on why and how people actively seek out specific media to satisfy specific needs, emphasizing the audience's role in selecting and using media products.

Quiz 1: Mass Communication Theory

Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society.

The _______ educates people about the world outside of their locale

The two-step flow of communication model says that most people form their opinions under the influence of _______

Paul Lazarsfeld introduced ________ theory.

McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.

The nature of a ____ is important than the meaning or content of the message.

__________ describes the "ability to influence the importance placed on the topics'' for people.

The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence.

Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .

__________ is an audience-centered approach to understanding mass communication.