Because of their role in collecting,analyzing,and reporting data,marketing researchers are often asked to make managerial decisions.
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Q9: Decisions must aim at solving problems or
Q10: The purpose of marketing research is to
Q11: During the 1930s,sampling became a serious methodological
Q12: One of the steps in the research
Q13: Exploratory research can be used as an
Q15: In practice,decision-making rarely relies wholly on an
Q16: The main disadvantage of the integrated structure
Q17: Problems are performance measures,metrics,and diagnostics that signal
Q18: Research suppliers can be used to conduct
Q19: Research objectives answer the question,"Why is the
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