The implicit causal model is typically based on _______________ and represents key assumptions underlying supposed cause-and-effect relationships in the marketing system.
A) cross-sectional surveys
B) the experience and judgement of the decision-maker
C) hypotheses tested by laboratory experiments
D) conclusive research which has a low level of systematic error

Question

Quizplus · Accepted Answer

While descriptive research can aid in developing a causal model,the decision-maker's experience and judgment is needed.

The Implicit Causal Model Is Typically Based on _______________ and Represents