Services
Discover
Homeschooling
Ask a Question
Log in
Sign up
Filters
Done
Question type:
Essay
Multiple Choice
Short Answer
True False
Matching
Topic
Business
Study Set
Modern Marketing
Quiz 6: Designing Surveys and Data Collection Instruments
Path 4
Access For Free
Share
All types
Filters
Study Flashcards
Practice Exam
Learn
Question 21
True/False
The overriding concern when deciding the sequence of questions is that it retain respondent interest and attention without introducing bias.
Question 22
True/False
The open-ended response format can be used in the pretest to determine appropriate response categories for what will become a multiple-response question in the final questionnaire.
Question 23
Multiple Choice
What factors affect a respondent's ability to remember a particular event?
Question 24
Multiple Choice
Several studies suggest that questions that rely on unaided recall can
Question 25
Multiple Choice
To help individuals recall an event,without biasing information,researchers can use all of the following methods
except
Question 26
Multiple Choice
The _______________ section of the questionnaire contains the characteristics of the respondent,primarily geodemographic data.
Question 27
Multiple Choice
The _______________ component of the questionnaire is an opening statement designed to enlist the respondent's help regarding the interview.
Question 28
True/False
To reduce sequence bias,ask specific questions first then ask general questions second.
Question 29
Multiple Choice
From a detailed listing of _______________,the researcher can begin to design the questionnaire
Question 30
Multiple Choice
Measurement error in the design of questionnaires
Question 31
Multiple Choice
Each question included in the questionnaire should relate to a specific
Question 32
Multiple Choice
An example of using _______________ would be asking respondents the question "What advertisements do you remember seeing last week?"
Question 33
Multiple Choice
The classification data section of the questionnaire contains the characteristics of the respondent,which is primarily
Question 34
Multiple Choice
The _______________ section of the questionnaire asks for such information as the respondent's name,address,and phone number.
Question 35
True/False
An observational form should require the observer to summarize rather than list in detail the behavior observed.
Question 36
Multiple Choice
The instructions are comments to _______________ about how to interact with and eventually complete the questionnaire
Question 37
Multiple Choice
The _______________ section of the questionnaire forms the major,and invariably the longest portion of the questionnaire.
Question 38
True/False
Due to substantial extra expenses when doing international marketing research,questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.
Question 39
Multiple Choice
Assuming that the desired data are relevant to the decision problem,the researcher must be sensitive to the respondent's ability to provide the data,including all of the following
except