Which research method is considered excellent as a premarket testing methodology?
A) discriminant analysis
B) cluster analysis
C) conjoint analysis
D) multidimensional scaling

Name: Which research method is considered excellent as a premarket testing methodology? A) discriminant analysis B) cluster analysis C) conjoint analysis D) multidimensional scaling
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Because of the cost of test marketing,conjoint analysis can be used prior to test marketing to discover consumer trade-offs.

Which Research Method Is Considered Excellent as a Premarket Testing