Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.

-Given the part worths above,should the company produce the long life bulb,the super bright bulb (both of which are described in question #5),or both of the bulbs?
A) the long life bulb
B) the super bright bulb
C) both of the bulbs
D) The answer cannot be determined from this information.

Question

Refer to this output regarding part worths for brightness, bulb life, and price in light bulbs to answer the following questions.
 
-Given the part worths above,should the company produce the long life bulb,the super bright bulb (both of which are described in question #5),or both of the bulbs?
A) the long life bulb 
B) the super bright bulb 
C) both of the bulbs 
D) The answer cannot be determined from this information.

Quizplus · Accepted Answer

The question of whether both bulbs,or any other configurations,should be produced is known as the product line design problem and has been studied by academic researchers for decades.To solve it requires a great deal of information over and above conjoint part worths,such as production costs,retailing operations,distribution,market size,and relative demand.

Refer to This Output Regarding Part Worths for Brightness, Bulb