Advantages of choice-based conjunct include all of the following except A) it is dramatically more "real world" than other conjoint tasks B) consumers are accustomed to judging and calibrating their own preferences C) it is transparent and easy for respondents D) it can be highly efficient and handling multiple attributes and product profiles simultaneously

Question

Quizplus · Accepted Answer

Choice-based conjunct is more "real world," because consumers are accustomed to making choices rather than judging and calibrating their own preferences.

Advantages of Choice-Based Conjunct Include All of the Following except