In choice-based conjunct,if an important attribute is omitted from the study,
A) respondents may make inferences about the missing attribute
B) respondents may become increasingly uncooperative with the researchers
C) respondents may show a preference for higher price levels
D) both a and c

Question

Quizplus · Accepted Answer

If an important attribute is excluded from the study,respondents may assume that a higher price means a higher quality on the missing attributes and show what seems to be a preference for higher price levels.

In Choice-Based Conjunct,if an Important Attribute Is Omitted from the Study