The Clean-O company makes a cleanser for the hospital and nursing home market that is guaranteed to kill 99 percent of Staphylococcus germs, a major concern for medical facilities. Unlike other companies, Clean-O is not interested in pursuing the consumer market. In this case, Clean-O has adopted a ________ orientation.

Question

Quizplus · Accepted Answer

Clean-O has adopted a differentiation orientation by focusing on a specific market segment (hospitals and nursing homes) and offering a product that meets their unique needs, rather than targeting the broader consumer market.

The Clean-O Company Makes a Cleanser for the Hospital and Nursing