________ refers to approaches that drive the market toward fulfilling a whole new set of needs that customers did not realize was possible or feasible before.

Question

Quizplus · Accepted Answer

Market creation refers to the process of introducing new products or services to customers in a way that creates a whole new set of needs that they did not know existed. This approach involves identifying unmet customer demands and developing innovative solutions to meet those needs. Through market creation, companies can establish themselves as leaders in their field and gain a competitive advantage by offering unique and valuable products or services.

________ Refers to Approaches That Drive the Market Toward Fulfilling