Which of the following action elements is NOT desired for successful Marketing (Big M) ?
A) Ensuring that everyone in an organization, regardless of their position or title, understands the concept of customer orientation
B) Aligning all internal organizational processes and systems around the customer
C) Finding somebody at the top of the firm to consistently champion this Marketing (Big M) business philosophy
D) Remembering the fact that the marketing department is where Marketing (Big M) takes place
E) Creating market-driving, not just market-driven, strategies
Correct Answer:
Verified
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