Organizations communicate one or more sources of value to customers in a way that the customer can easily make the connection between his or her needs and wants and what the product has to offer. Execution of this approach is referred to as a firm's ________ strategy.
A) segmentation
B) positioning
C) production
D) sales
E) distribution

Question

Quizplus · Accepted Answer

The approach described in the question is a classic example of positioning strategy, which involves communicating value to customers in a way that differentiates the product from competitors and makes it appealing to the target market. Segmentation, production, sales, and distribution are all important components of a company's overall marketing strategy, but they do not specifically address the communication of value to customers.

Organizations Communicate One or More Sources of Value to Customers