Which of the following statements is TRUE of geographic segmentation?
A) It divides consumer groups based on a variety of readily measurable descriptive factors about the group.
B) In most instances, it is an insufficient criterion in and of itself.
C) It does not consider climate while segmenting markets.
D) It does not consider the size of population while segmenting markets.
E) It is useful because the demand for all kinds of products is determined by where a person lives.

Question

Quizplus · Accepted Answer

Geographic segmentation often needs to be combined with other segmentation criteria to be effective, as it alone may not sufficiently capture the complexities of consumer behavior.

Which of the Following Statements Is TRUE of Geographic Segmentation