While developing a segmentation approach, Walter, the brand manager of a soft drinks manufacturing company says that a segment has sufficient size. He means that the market ________.
A) has a large enough television audience to be worth considering
B) is reachable
C) can provide a positive return on investment
D) has many customers in it
E) is homogeneous

Question

Quizplus · Accepted Answer

When Walter says that a segment has sufficient size, he means that the segment is large enough to provide a positive return on investment. This implies that investing in such a segment would be financially worthwhile for the company. Therefore, option C is the correct choice. Options A, B, D, and E may also be important considerations in developing a segmentation approach, but the statement about segment size specifically refers to its potential profitability.

While Developing a Segmentation Approach, Walter, the Brand Manager of a Soft