Demographic segmentation is one of the most popular segmentation approaches because ________.
A) it takes into account the climate of different regions.
B) the needs and wants of customers remain constant based on demographic differences
C) it uses easily identifiable characteristics of human populations such as lifestyle
D) it is relatively easy to measure the variables used in this approach to segmentation
E) the demand for all kinds of products is determined by where a person lives

Question

Quizplus · Accepted Answer

Demographic segmentation uses easily measurable variables such as age, income, education, and gender to segment the market, making it relatively easy to apply in marketing research and decision-making.

Demographic Segmentation Is One of the Most Popular Segmentation Approaches