Which of the following statements is TRUE of income segmentation?
A) It is usually analyzed in incremental ranges.
B) It is based on a very quantifiable geographic variable.
C) Marketers seldom use income as a segmenting approach.
D) It is time consuming to study consumers' buying habits based on their income.
E) There is a direct correlation between income and price preferences.

Question

Quizplus · Accepted Answer

Income segmentation is usually analyzed in incremental ranges, such as low income, middle income, and high income. This approach helps marketers tailor their marketing strategies and offerings to specific income groups.

Which of the Following Statements Is TRUE of Income Segmentation