________ segmentation recognizes that there may be a number of consistent needs and wants demonstrated by consumers based on what type of job they have.
A) Occupational
B) Social
C) Age
D) Gender
E) Educational

Question

Quizplus · Accepted Answer

Occupational segmentation divides the market into different groups based on the type of occupation held by consumers. This type of segmentation recognizes that consumers with similar jobs may have unique needs and wants, and can be targeted with specialized marketing strategies. By understanding the behaviors, values, and interests of consumers in different occupations, businesses can create more effective marketing campaigns and increase their chances of success in the market.

________ Segmentation Recognizes That There May Be a Number of Consistent