________ segmentation divides customers into groups according to similarities in benefits sought or product usage patterns.
A) Behavioral
B) Income
C) Geographic
D) Gender
E) Educational

Question

Quizplus · Accepted Answer

Behavioral segmentation aims to group customers based on their buying behaviors or product usage patterns. This includes a range of factors such as frequency of purchase, brand loyalty, and benefits sought from a product or service. Other options such as income, geographic, gender or education do not provide a clear understanding of the customer's buying behavior.

________ Segmentation Divides Customers into Groups According to Similarities in Benefits