At one time, specialized companies catered to markets segmented by race. Today ________.
A) the segments are indistinguishable
B) the segments have declined in size
C) the segments have become targets of mainstream businesses that offer specialized products
D) the segments consist of such people who tend to buy the same type of products
E) the segments lack differentiation

Question

Quizplus · Accepted Answer

Today, the segments have become targets of mainstream businesses that offer specialized products. This is evident from the existence of businesses catering specifically to the Hispanic, African American, and Asian American markets, offering products and services that cater to the unique preferences and tastes of these groups while being widely available in mainstream markets.

At One Time, Specialized Companies Catered to Markets Segmented by Race